by Paul Bond | Aug 13, 2022 | Advice, Business, Marketing
Every sales and marketing tactic or strategy you use must include a powerful headline. The name of your business, commonly used as a headline, is NOT a headline! Headlines are used to grab attention. It should stop the client, customer, patient or prospect dead in...
by Paul Bond | Aug 7, 2022 | Advice, Business, Selling
(I + A + T) = TM (Identity + Avatar + Tailor) = Target Market Get this right, and you’ll never, ever worry about growing your business again. Most business owners don’t know what makes marketing work. That’s not surprising. There’s so much BS out there and, with...
by Paul Bond | Aug 6, 2022 | Advice, Business, Motivation
Clarity Ensure that you have clarity on the reasons why you are in business, what your main goals, set targets and achievements are. Make them visible to you (and your staff) by get them framed in quotes and placed on the wall of a central point within the building...
by Paul Bond | Jul 31, 2022 | Business
Discover your motivation for starting a business Before you started your business, you should have been absolutely clear about why you were doing it. You’re motivation now may be the same or it could have changed significantly. That’s not a problem, so long as the...
by Paul Bond | Jul 23, 2022 | Advice, Business
You may or may not currently have a blog on your website. Either way, when done correctly, a blog is a great way to build your online presence, multiply your subscriber list and, of course, help increase sales. You see, getting people to your website is one thing,...
by Paul Bond | Jun 25, 2022 | Business, Reward, Selling
Most businesses get referrals. However, very few have what I would call a referral SYSTEM. Good businesses get what I call ‘passive’ referrals. In other words, they get referrals from their clients, customers or patients because they’re good at what...
