You must get the recipient to act, and you must get them to act now!
Getting anyone to DO something isn’t easy. More often than not, the prospect or customer is busy. Other things are demanding their attention. In fact, responding is usually not convenient and they need to be pushed to take action.
The late, great copywriter Gary Halbert said, ‘you should pretend your prospect is a huge sloth of a man sitting in his chair’.
To get him to move one inch requires enormous effort. Your sales and marketing must be powerful enough to get him out of his comfortable seat and respond.
It’s very easy for your prospect to say to themselves, ‘I’ll reply tomorrow.’ But, as we all know, tomorrow often never comes!
Therefore, your number-one goal is to get a response now.
Your call to action is all-important in achieving this objective. Tests have proved that without a call to action your sales and marketing is likely to be 50% less effective – that’s how important the call to action is.
Yet it’s missing from most sales and marketing tactics and strategies. A call to action isn’t just adding your phone number to the bottom or top of your website, or adding your website URL at the bottom of a letter.
You literally have to tell your recipient what to do next.
Again, this is very simple to do. If you want them to go to your website, you’d say something like this:
Simply click on this link, and you’ll go straight to our website. From there, you can immediately download our FREE special report titled, ‘How to Create a Thick, Lush Green Lawn 12 Months of the Year’.
Remember, the report is FREE until 13 June, so go and get it now.
SUMMARISE THE OFFER
The first thing you need to do is to Summarise The Offer. Tell them what they will get when they respond.
For example:
To download our FREE special report detailing the
‘Seven Secrets to Saving Five Figures in Tax’ …
STIMULATOR REMINDER
Next, remind them why they need to respond now (your ‘Stimulator’):
Remember, download our FREE special report detailing the ‘Seven Secrets to Saving Five Figures in Tax’ within the next four days …
MULTIPLE WAYS OF RESPONDING
Then, give them more than one way to respond (unless you have good reason for offering just one way of responding). People have preferential ways of responding and buying. The more options you give, the better your results will be.
Remember, download our FREE special report detailing the ‘Seven Secrets to Saving Five Figures in Tax’ within the next four days. Simply go to www.abc.com or call us on 0800 123 456 …
WHAT HAPPENS NEXT
Finally, tell them what will happen when they respond.
Remember, download our FREE special report detailing the ‘Seven Secrets to Saving Five Figures in Tax’ within the next four days.
Simply go to www.abc.com, or call us on 0800 123 456. You’ll then be able to apply each of the strategies and secrets to your own business, resulting in huge savings in tax. Do it now.
As soon as you start applying them to all your sales and marketing tactics and strategies, you’ll see a remarkable and instant uplift in results.
It’s impossible NOT to transform your results when you do this.
