If you are responsible for human resources, then you definitely know how important communication is, and email is perhaps the best channel you can find.
However, there are hundreds of other benefits behind having a company’s newsletter. Here are several reasons:
1. Keeping everybody informed on essential changes.
2. Building clarity between different teams. Showing what teams are achieving encourages understand between grounds that don’t have to work together.
3. Encouraging social media support. Including things employees can share on their social media makes it easier for them to become your brand ambassadors.
4. Ensuring essential messages don’t get lost.
5. Supports transparency – sharing information helps the company to share that you care about being open and honest.
So what needs to be in your company newsletter? Here are my 6 suggestions:
- New Employee Announcements
Let employees know the new addition to the team. You should include:
- Name and job
- What they do
- Their hobbies.
- Company’s Achievements
Did your company just reach a sales goal? Participated in a major conference? Let everyone know the good news.
- Policy Changes
Inform people about the company’s policy change. For instance, a change to which doors staff should access your building.
- Revenue Updates
Employees need to know when things aren’t going so well. Include monthly or quarterly revenue, so everyone knows where the company is.
- Event Announcements
Let people know what events are coming up. That should include:
- Event dates. Add it to the company’s internal calendar,
- Dress code. Include how people should dress during the event.
- What to bring? Include what people should bring with themselves to the event.
Those details can help assure those events are attended.
- Show What Teams Are Working On
People in your company are working on cool things they’re passionate about.
These things don’t certainly need to be extreme innovations.
- Highlighting Accomplishments
This newsletter should include:
- Who’s getting a new promotion?
- Did you have an employee speak at an event?
- Let people know their hard work is recognized.
