No matter what business you’re in, you can use a lead magnet to attract your target market.
Your challenge then is to decide what your lead magnet is going to be. There are many different types of lead magnets.
Here are some proven and successful lead magnets:
Special reports
These are best as PDFs (no cost to distribute). They should focus on giving your visitor (the target market) quality information they can’t get anywhere else, information that demonstrates and reinforces your expertise and why they should ultimately choose you.
The key, as with many of the things you do, is to create a name for the report which is irresistible to your target market. For instance, here are examples that an accountant could use..
Seven Simple Yet Little-Known Accounting Tips That Add Thousands to Your Bottom-Line Profits
Twelve Legal Tax-Saving Loopholes That the Government Doesn’t Want You to Know About
The Seven Secrets to Creating a Mega- Profitable Business
Buyer guides
Buyer guides are highly desirable. Typically, they are written to explain the pitfalls of buying your product or service, and to explain the multitude of options available to the visitor. Obviously, the guide is skewed towards you and how you operate your business.
For example:
Seven Common Pitfalls to Avoid When Choosing a Commercial Printer for Your Small Business
Training videos
Training videos have a high perceived value.
Ideally, you should provide a transcript of each training video and a simple action plan or ‘blueprint’ to go with it.
Once again, your training videos should be focused on solving a big problem faced by your visitors. Think of it as the special report on video!
They do, of course, take time to create and produce, which is why so few people do them.
But they don’t have to be expensive to create.
For example, you can create them in-house using a FREE and simple audio programme called Audacity, and Camtasia to record the training slides (created in PowerPoint).
Seminars
We deliver a lot of free seminars. They are great because you interact personally with the audience and, of course, meet them in person.
The key, once again, is to deliver great content. Then, you’re more than justified in delivering your sales pitch at the end of the seminar.
Webinars
Online seminars, known now as ‘webinars’, can be very successful. There are now many great webinar platforms you can use to manage the whole process. We use WebinarJam, but the likes of GoTo Meeting and Zoom.us are excellent, too.
Books
Your own self-authored book is a great giveaway. It represents fantastic value, whilst allowing you to demonstrate your expertise.
The key to using your book as a lead magnet is NOT charging for it; otherwise, you’ll significantly reduce the number of people who request it.
It is, however, good practice to charge for postage and packaging, and this will also help to qualify people.
DON’T MAKE THIS COMMON MISTAKE
It’s very tempting when creating your lead magnet to think you need to hold back on content, hold back on your expertise, hold back on your insights and shortcuts.
THIS IS A BIG MISTAKE.
Give as much great content as you can.
Sure, some people will take what you’ve told them and implement it, but most won’t.
Most want YOU to be the person to help them. But for them to think like this, you have to give value.
Over-deliver, and provide outstanding content.
No matter what you sell, you have so much expertise, so make sure you don’t hold back when creating your free lead magnet.
Your results will soar when you take this approach.
So, for all your lead generation, you’re going to use a powerful lead magnet to attract your target market. Agreed?
Now let me take you through our favourite lead-generation strategies. As we keep saying, no matter what business or industry you’re in, these have UNIVERSAL application.
