by Paul Bond | Sep 10, 2022 | Selling
If you’re selling to businesses, remember you’re still selling to people, but that their motivations will be two-fold: personal and business specific. There are many different motivations for buying. Here’s a list of the 22 main ones: Addiction: This is outside the...
by Paul Bond | Aug 14, 2022 | Selling
Having an irresistible offer, is absolutely essential when growing your business. So what exactly is it? It’s what your client, customer, patient or prospect gets when they respond to your sales or marketing tactic or strategy. It’s created to make it virtually...
by Paul Bond | Aug 7, 2022 | Advice, Business, Selling
(I + A + T) = TM (Identity + Avatar + Tailor) = Target Market Get this right, and you’ll never, ever worry about growing your business again. Most business owners don’t know what makes marketing work. That’s not surprising. There’s so much BS out there and, with...
by Paul Bond | Jul 16, 2022 | Marketing, Selling
When you’re constantly looking to acquire more clients, customers or patients it’s easy to forget about your most prized asset—your EXISTING ones! This is a mistake I see often. In some ways, it’s easy to understand why existing customers are...
by Paul Bond | Jul 10, 2022 | Advice, Marketing, Selling
The quickest and least expensive method to improve your currentmresults is to review your existing sales and marketing strategies and improve or better still, transform them. My mentoring clients automatically get their sales and marketing benchmarked and improved by...
by Paul Bond | Jun 25, 2022 | Business, Reward, Selling
Most businesses get referrals. However, very few have what I would call a referral SYSTEM. Good businesses get what I call ‘passive’ referrals. In other words, they get referrals from their clients, customers or patients because they’re good at what...
