by Paul Bond | Feb 15, 2023 | Marketing
No matter what business you’re in, you can use a lead magnet to attract your target market. Your challenge then is to decide what your lead magnet is going to be. There are many different types of lead magnets. Here are some proven and successful lead magnets: ...
by Paul Bond | Nov 1, 2022 | Marketing
You must get the recipient to act, and you must get them to act now! Getting anyone to DO something isn’t easy. More often than not, the prospect or customer is busy. Other things are demanding their attention. In fact, responding is usually not convenient and they...
by Paul Bond | Oct 8, 2022 | Marketing
We all want to make sure that what we are doing as a business is going to keep us competing with the other companies and business. A very successful and proven way of doing this is by giving your customers outstanding value and guarantees that blow the competition out...
by Paul Bond | Sep 11, 2022 | Advice, Business, Marketing
Differentiating is the one thing that sets you apart from the competition. It’s WHY customers, clients or patients should choose you over and above anyone else. Communicating this uniqueness is a powerful and persuasive part of each sales and marketing piece you...
by Paul Bond | Aug 13, 2022 | Advice, Business, Marketing
Every sales and marketing tactic or strategy you use must include a powerful headline. The name of your business, commonly used as a headline, is NOT a headline! Headlines are used to grab attention. It should stop the client, customer, patient or prospect dead in...
by Paul Bond | Jul 16, 2022 | Marketing, Selling
When you’re constantly looking to acquire more clients, customers or patients it’s easy to forget about your most prized asset—your EXISTING ones! This is a mistake I see often. In some ways, it’s easy to understand why existing customers are...
