Blog
Step-By-Step Analysis of a Profit-Boosting Marketing Piece
This month we're dissecting a local newspaper ad (contrary to popular belief and despite the proliferation of newspapers and magazines moving online, many people still prefer the printed version rather than the digital one, so printed media is still a fantastic medium...
Its Time to Implement a Referral System To Increase Sales
Most businesses get referrals. However, very few have what I would call a referral SYSTEM. Good businesses get what I call 'passive' referrals. In other words, they get referrals from their clients, customers or patients because they're good at what they do. Of course...
Money-Making Lessons From Hollywood Bowl
You can learn so much from other businesses... not just in our country but in all countries. I'm forever looking at what other businesses do (even when on holiday), what they do well and what they do badly. Either way, there are lessons to be learned. Take Hollywood...
HR Advice That Really Makes a Difference to Your Business
1. Draw up a job description, no matter how simple or low-level the job The more information you put down, the better your chances are of getting the right person for the right job. Cover areas such as the level of skill needed, whether training is necessary, and how...
Make Working From Home as Productive As Working From the Office
The impact of Covid-19 has resulted in a huge percentage of people working from home. Prior to the pandemic, many people who worked from an office craved the benefits of working from home... zero commuting hours, no parking snarls, not having to combat the cold...
