Blog
Creating Your Daily Journal
Creating your journal can be so important and beneficial to you and your business. Many great entrepreneurs advocate the use of a daily journal so much that many often say that it is impossible to grow or attain further success without it. “I started writing a ...
So, Why Is HR So Dominated by Women?
In 2016, the U.S. Bureau of Labor Statistics (BLS) found that 72% of HR managers were women; in 2017, Payscale.com reported that a whopping 86% of HR generalists were women. So great is women's presence in the field that John Sumser, a principal analyst for the blog...
Creating Your Irresistible Offer
Having an irresistible offer, is absolutely essential when growing your business. So what exactly is it? It’s what your client, customer, patient or prospect gets when they respond to your sales or marketing tactic or strategy. It’s created to make it virtually...
The Importance of Getting Your Headline Right
Every sales and marketing tactic or strategy you use must include a powerful headline. The name of your business, commonly used as a headline, is NOT a headline! Headlines are used to grab attention. It should stop the client, customer, patient or prospect dead in...
Your Target Market Success Formula
(I + A + T) = TM (Identity + Avatar + Tailor) = Target Market Get this right, and you’ll never, ever worry about growing your business again. Most business owners don’t know what makes marketing work. That’s not surprising. There’s so much BS out there and, with...
