by Paul Bond | Sep 11, 2022 | Advice, Business, Marketing
Differentiating is the one thing that sets you apart from the competition. It’s WHY customers, clients or patients should choose you over and above anyone else. Communicating this uniqueness is a powerful and persuasive part of each sales and marketing piece you...
by Paul Bond | Sep 10, 2022 | Selling
If you’re selling to businesses, remember you’re still selling to people, but that their motivations will be two-fold: personal and business specific. There are many different motivations for buying. Here’s a list of the 22 main ones: Addiction: This is outside the...
by Paul Bond | Sep 4, 2022 | Advice, Motivation
Create a proactive schedule You often hear how people say that there are not enough hours in the day, or we simply just don’t have the time that we really wish we had. There is a way for us to get the most use of our time whether this is for work, our free time or...
by Paul Bond | Aug 28, 2022 | Staff
When we decide to take on new employees, we can easily get carried away with the excitement of getting the right candidate and forgetting the important that we need to do before, during and after this process. It’s important to remember that how we carry out this...
by Paul Bond | Aug 27, 2022 | Money
I’m not teaching you to suck eggs here, but there are key factors we need be aware of when it comes to invoices for our business’s benefit. All invoices need to have certain key pieces of information as supporting evidence for tax and VAT purposes. Before starting to...
